TRY A MINDSET SHIFT – A REFRAME
I remember a trusted mentor sharing with me, “A big part of becoming a successful entrepreneur is mastering your sales and marketing skills. It is not something you can avoid.”
And I also clearly remember a sinking feeling in my stomach, because just the words “sales and marketing” felt heavy and not aligned with what I enjoy. I love creativity, beautiful design and communicating visually – that’s why I started a business, not to become a salesperson.
I’m sure you can relate. You love to serve, to teach, to heal, and to guide your clients to find real, positive transformation. But just like me sales and marketing probably aren’t areas you LOVE to spend your time and energy on.
In my mind and maybe you feel this way too, sales and marketing often equal feeling pushy or like I’m imposing on people.
SALES AND MARKETING = BEING OF SERVICE
That is why I was so grateful when that same mentor helped me understand that sales and marketing can simply be reframed as “being of service”. She explained that people have problems and they are looking for solutions to those problems.
When you‘re able to clearly communicate the problems you solve, how you solve them and who you solve them for, you will find it easy to connect with the people who need your help.
Another way to look at it, by not putting yourself out there and communicating your message, you are denying the people who need your help the opportunity to find and connect with you. And ultimately you’re denying them the opportunity to receive the help and solutions they need.
For caring entrepreneurs driven by a passion to help like you, this simple reframe of sales and marketing equalling being of service, can make all the difference.
It can remove big limiting beliefs about your ability to grow your business. Sales and marketing will begin to feel less intimidating. And it can motivate you to take the action you need to generate consistent leads online and connect with the people you can help.
CREATE A STRONG FOUNDATION TO GENERATE LEADS ONLINE
There are effective strategies and systems I can teach you to implement to consistently generate leads online.
But before I share about strategy and systems in the coming weeks, it’s important you understand how imperative it is to create a strong foundation if you want to generate consistent leads. And building your foundation starts with focusing your energy to get crystal clear about your brand.
THERE ARE THREE AREAS YOU NEED TO SPEND TIME GETTING CLEAR ON:
- What sets you apart from others doing the same thing as you, what is unique about you and your brand?
- How do you help, what problems do you solve?
- Who do you help, who is your ideal clients and what’s important to them?
Once you have a strong foundation of clarity, you will be amazed at how much more effective you will be at communicating, how much easier the leads will flow into your business and how much easier it is to build your business in general.
TO GENERATE CONSISTENT LEADS ONLINE FOR YOUR BUSINESS:
- First consider a mindset shift from dreading “sales and marketing”, to embracing “being of service”.
- Before you move forward with choosing the strategies and systems you will implement, first create a strong foundation by focusing your energy to create crystal clear brand clarity.
- Then make a decision to put yourself out there, by clearly communicating your value and how you can help your ideal clients.
Next time I will share details about creating brand clarity and why it is so effective in helping you generate consistent leads online. I’ll also share actionable steps you can implement right away.
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