“And the day came when the risk to remain in a tight bud was more painful than the risk it took to blossom.” – Anais Nin
I’ve been on a journey of turning over a new leaf for a number of years.
And I’d love to invite you along to share in three lessons. They are the lessons I wish someone would have shared with me when I was unearthing my brand and my purpose.
My journey of self-discovery has translated into growing a brand that feels 100% in alignment with the clients I love to serve, with my values and my purpose.
And has translated into creating offerings, processes
During my turning over a new leaf journey I have learned countless lessons.
I’m excited for this 3 part series where I share 3 of my favorites.
“You attract the right things when you have a sense of who you are.” ~ Amy Poehler
Lesson One: Eyes on your own paper class.
For a few months earlier this year I was caught up in a cycle of self-doubt and comparison.
I was letting my perfectionism (aka need to be accepted and approved of) ruin my creativity.
It was a frustrating and self-defeating time for me.
I wasted days, weeks, and long nights “researching”, revising, redoing and back to “researching”, as I tried without success to work out my brand’s messaging, voice, and visual identity.
As I created version after version my entrepreneur buddies, friends and family said things like, “it’s beautiful” or “it’s really great”, but, I knew it was missing that special something.
Special Brands Connect Instantly
I know a special, instantly connective brand when I see one (I’m sure you do too).
Unfortunately what I was creating just wasn’t hitting the mark.
This had a lot to do with the fact I was emulating the brands I loved, instead of creating something completely unique to me.
A connective brand draws you in, you feel the cohesion and the message they are sharing instantly.
You become obsessed and want to know more.
It wasn’t until I was advised by a mentor to keep my eyes on my own paper, no exceptions that my creativity and ideas flowed.
It took making a choice to:
- no longer look at websites or social feeds of people I admired to become “inspired”,
- unsubscribing from literally a 100 + newsletters,
- and finally ending my endless cycle of “researching”,
- to finally get in touch with my own voice, with what I wanted to share and teach.
Seedling Stage of Becoming Your Brand
When you are in the seedling stage of becoming your brand, during those first few years of business it can be way too easy to fall into a rabbit hole of comparison and self-doubt.
Everyone else looks so much further along than you.
Well…that’s because they probably are:)
You have no idea how long they have been working to get to that point of polished perfection.
Or how much help they have behind the scenes!
I care about your success and I’m hoping you can learn and grow from my “first turning over a new leaf lesson” – block out the noise when you are creating.
It will save you so much time and energy feeling inadequate and lesser than.
You have everything you need.
You have taken years learning your craft and you have had countless experiences that make you, you.
Your ideal clients want to know you, not a watered down, imitation version of you.
Just keep your eyes on your own paper and let your vast knowledge base, creativity and intuition guide you into flow and action.
Ready for Part Two-Lesson Two, where I talk about why:
“Evolved brands are self-aware brands.” ~ Sarah Ancalmo-Ashman